12 January 2018

New recognition for Cotonella

  • In fact, the spot "Discover your B shape" won the Media Key Award for category 04 - Beauty Fashion & Luxury.

    The Cotonella commercial "Discover your B shape" was produced by Blow Up Film with the creative direction of the Armando Testa agency. The video is on air since last September and for the entire month of December on the main Rai and Mediaset networks.
    The campaign speaks to a female audience and brings attention to the Italian traditional brand, which founded its name on affinity with women figuring products with everyday life classic content.